Commercial

Metropolis With Dina Asher-Smith


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Dina Asher-Smith is adamant she is not famous. “I’m not,” she insists, laughing as always. “I can get on the Tube [in London] fine. Of course I get on the Tube. How else am I going to get around? I get recognised now and again, but not really if I have my headphones in. That’s my barometer. I can get on public transport with no problem.”

Few British track and field athletes ever break through to mainstream fame. There are Jessica Ennis-Hill, Mo Farah and Greg Rutherford, the trio propelled to celebrity status by the London 2012 wave. But over the last decade that is about it, until now. For as much as Asher-Smith denies it, she is creeping closer to joining that list.

In what was meant to be a quiet season in athletics circles with an absence of global events, Asher-Smith took a giant stride towards embedding herself in the top tier of the sprinting elite.

In winning three titles (100m, 200m and 4x100m) at the same European Championships she made history as the first British athlete to complete such a treble. She ended the season top of the world rankings for both individual sprint distances, was unsurprisingly crowned women’s European Athlete of the Year and is a nominee for the BT Sport Action Woman award.

It all meant that rather than her usual quiet, relaxing off-season – she jokes that the most strenuous activity she does is touch her toes in the shower – the six-week period in September and October was as hectic as what had come before it.

There were dozens of interviews from areas of the media that would never normally concern themselves with the exploits of a runner; she was given a spot on The Jonathan Ross Show sofa alongside the likes of actor David Mitchell and comedian Keith Lemon; she had a Southeastern train named after her; and there was a stint walking on the Paris Fashion Week runway in front of superstar guests including model Cara Delevingne and Brazil footballer Neymar.

Commercial

Metropolis With Alex Oxlade-Chamberlain


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Watch our film series putting Nike’s latest collection through its paces

FASHIONNEWS

Inspired by busy city lifestyles, the new Tech Pack collection is versatile and extremely wearable

NIKE17January 2019TextDazed Digital

On January 10, Nike launched its latest Tech Pack collection, a series of city-ready wardrobe staples that definitely wouldn’t look out of place in an episode of your favourite modern dystopian Sci-Fi anthology series – think fleece and knit designs with a healthy does of neon and metallic accents. The collection takes inspiration from the busy lifestyles of city dwellers, and is designed to see you through your work day, your run, a gym session, and an evening with your friends.

To celebrate the new collection, we caught up – on camera – with three confirmed city people you might recognise who know a little something about a hectic schedule to talk about what cities means to them and how they balance those schedules, all while they put their new threads through their paces.

2018 breakout star Letitia Wright associates her home city with potential, recalling how she made her first career steps there as she sits in a local cafe and wanders through the city centre at night. She also thinks of it as being a spiritual place, thanks to the different experiences and cultures you can find.

Premier League footballer Alex Oxlade-Chamberlain takes a break from his workout to reference London’s diversity as something he celebrates – he spent many years living and playing football in London before he moved to Liverpool – as well as loving that you can find a way to do “anything and everything” in the city that almost demands you fill every second of your day with activities. Olympian sprinter and European Champion Dina Asher-Smith simply thinks of the English capital “home”. She was born here, she studied here, and she still trains here, the city that inspired her to all her athletic achievements and taught her how to manage her time.

Each of them acknowledge that they need a wardrobe that keep up with their demanding day to day life, and this futuristic collection is up to that challenge and all the different things their schedules might throw at them.Y

Music Video

Poppy Ajudha – White Water (Live)


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London’s extraordinary Poppy Ajudha has shared new single ‘White Water’ – tune in now.

Playing a show at North London’s Jazz Cafe that same evening, these are bold times for the songwriter, whose deft fusion of jazz and neo-soul is rendered in a highly personal style.

New song ‘White Water’ is online now, and it explores facets of the immigrant experience, the manner in which they are often forced to strip back aspects of their own heritage and identity to fit in with Western culture.

Poppy explains: “They are taught that this is the only way they will be accepted and while doing so the bar is set higher each time, disabling them from ever being able to keep their heads above water…”

Of course, the musicality of ‘White Water’ is just as rich as Poppy’s previous work; the rhythmic flurries echo broken beat, while her surging, impassioned vocal retains that velvet edge.

Commercial, Online Content

FIFA 19 EA SPORTS LIMITED EDITION JERSEYS


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EA Sports and adidas have unveiled all new custom kits for Manchester United, Juventus, Real Madrid and Bayern Munich for use on FIFA 19 Ultimate Team.

The jerseys are all fresh, creative takes on these four giants’ existing designs, providing a unique experience for fans. And, to add to the excitement, fans can also buy each of these shirts in real life via their club’s stores.

The bold new designs were announced through a video with ​Paulo Dybala, Marcelo, David Alaba and ​Jesse Lingard all sporting their respective threads.

​United‘s is perhaps the most off-piste of the designs, utilising a lime green/yellow leopard print on a black background. According to the developers: “The limited-edition kit was born from fashion and inspired by street trends right from the heart of Manchester.

“The leopard print design is as progressive, innovative and bold as the Manchester United squad and allows players to be a game changer on the pitch or online.”

 ​I Bianconeri‘s on the other hand, is the most simple of the creations, although it does belie that nickname by opting for an all white top, with the only black to be seen on the collar.

For both, the badges are centralised, as is the case with ​Bayern‘s. The Bundesliga team are represented with a much more ‘out there’ pattern, and was conceived as “a celebration of FC Bayern’s team of stars and their status as ‘Stern des Südens’.”

In a similar fashion, and living up to their ‘Galactico’ associations, Real Madrid have these same stars dotted around their’s, imposed on a dark blue background “reflecting the Madrid night sky, paying homage to a club which is full of stars that are blessed with skills from another planet.”

All four of the tops have the adidas logo imprinted at the centre of the collar, and are available on each of the club’s online stores now, as well as on the ​adidas website.

The digital versions are available on the game for PlayStation 4, Xbox One and PC customers on November 29th , while Nintendo Switch users will have to wait until December 14th.

Commercial

Betrayal Trailer


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Tom Hiddleston, why are you crying in a tunnel?” was the question on Twitter’s lips after the star shared a mysterious video of himself doing just that.

Posting only his second tweet of 2018, the Thor: Ragnarok star shared a cryptic clip of himself slowly walking through a tunnel looking very serious indeed, which ended with the word “Betrayal” appearing on the screen.

And it’s fair to say fans were pretty keen to find out what on earth a one-minute video of Hiddleston’s eyes brimming with tears in a metal tube really meant.

But the panic is now over – and as many had speculated, the actor is confirmed to be working on a version of Harold Pinter’s 1978 play Betrayal.

Hiddleston will play Robert in Jamie Lloyd’s new production at the Harold Pinter Theatre from 5th March 2019 for a limited season ending on 1st June.

The announcement comes 40 years to the day after the first ever performance of Betrayal on 15th November 1978 which starred Michael Gambon and Penelope Wilton.

Betrayal tells the story of a seven-year romance in reverse chronological order and has been described as the “most moving” of Pinter’s plays. It is inspired by the playwright’s extramarital affair with BBC TV presenter Joan Bakewell, which spanned seven years.

Tom Hiddleston said: “Betrayal is a masterpiece. Jamie Lloyd’s Pinter at the Pinter season is terrific and I am so pleased that he’s asked me to be part of it.”

The production forms the culmination of the Pinter at the Pinter season marking ten years since the Nobel Prize winner’s death.

Tickets for Betrayal at the Harold Pinter Theatre will go on sale at 9am on 30th  November, with priority on sale to all previous The Jamie Lloyd Company ticket bookers, ATG Theatre Card members and Pinter at the Pinter ticket holders at 9am on 29th November.

Commercial

BETDAQ Changing For The Better TV


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Running across multiple TV channels in the UK and Ireland, the campaign celebrates the company’s commitment to offering a no-nonsense, permanent commission of just 2% on all sports and all markets. This is part of the ongoing ‘Changing for the Bettor’ promise of improving the BETDAQ product and betting exchange experience for punters.

Shot on location at The Valley stadium, London, home of BETDAQ-sponsored Charlton Athletic Football Club, the complex night shoot was executed entirely in a single take with Ineson delivering his monologue straight to camera. “It is a pleasure to join BETDAQ in spreading its #ChangingfortheBettor message,” says Ineson.

“As a passionate football fan, it was an exciting night time stadium shoot and I was attracted by the clear, straightforward nature of the campaign, which shows BETDAQ is committed to improving its product and customer experience.” BETDAQ Managing Director Shane McLaughlin says: “We wanted the campaign to signal a new dawn for the brand and showcase our pledge to exchange bettors.

Our introduction of a permanently low 2% commission on all exchange bets is the first of many ways we’re creating a positive impact across the market. In Ralph we have an instantly recognisable presence, full of gravitas and approachability, who is a perfect fit for our brand and helps to spread the news about our long term commitment to change.”

 

Commercial

Beats by Dre-Chelsea FC


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From the training ground to the stadium, Chelsea F.C. and Beats Studio3 Wireless are Made To Stay Locked In. Beats provide Chelsea and Chelsea Women players with headphones to help prepare for matches, producing a number of special edition pieces over the past two years, including a golden pair as we became Premier League champions in 2017.

Eden Hazard, who is a Beats ambassador, said: ‘I am a big fan of Beats. Music is important to me and the way I get ready for games, especially as we travel and are away a lot. All the Chelsea players enjoy the Beats products and it’s great that this is set to continue, for us and for the Chelsea fans.’

Chris Townsend OBE, Chelsea FC commercial director, added: ‘We are very pleased to announce our extended partnership with Beats. They are a fantastic brand who truly understand sport and the role music can play in preparing our players for the biggest matches throughout the season.

‘We have collaborated on some exciting and unique campaigns with Beats to date and look forward to new and innovative ways to celebrate their products and our on-going relationship over the coming three years.’

Online Content

LYNX & DITCH THE LABEL – Not3s


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The Ditch Labels, Ditch Bullying campaign challenges guys to ditch the words they’ve personally been labelled with. In three 30’ films, we see Locke, Not3s and Michael Dapaah (Big Shaq) destroy the words that represent the labels they’ve been given and that have held them back: overrated (Not3s), fag (Locker), trash (Michael Dapaah). Each of these influencers talk about how these words have impacted them and chose powerful ways of disposing of these labels, instilling a powerful message and encouraging them to not let words defined them. The campaign launches today on social media and includes three 30-second films and 10-second cutdowns.

Online Content

LYNX & DITCH THE LABEL – Ollie


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Recent research from LYNX‘s partners, Ditch the Label and Promundo, discovered that harmful masculine labels have a direct connection with bullying and a negative impact on how young people express themselves. In the UK, nearly a quarter (22%) of young adults have been the subject of bullying, with over half (57%) believing they were bullied due to their appearance and 40%, due to their interests or hobbies*. In the US, 50% of guys often think about changing their appearance to avoid bullying, 1 in 3 guys admit to bullying their peers, and 3 in 4 have been the victims of those bullies themselves.

Online Content

LYNX & DITCH THE LABEL – Michael Dapaah


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The new campaign created by 72andSunny Amsterdam for LYNX, ‘Ditch Labels, Ditch Bullying’, stars influencers such as TV personality Ollie Locke, Not3s and rapper Michael Dapaah – all of whom have found themselves the target of harmful labels. As part of the campaign, LYNX has launched a limited-edition Unlabelled kit, where the brand has removed its own label to promote the Ditch The Label charity and message.

Music Video

Jevon – Paranoia (Live) | Vevo DSCVR


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The work rate is undeniable, and UK rising star, Jevon, is back with more content for us as he delivers a brand new music video for his popular single ‘Paranoia’.

The London based talent has been injecting the scene with some dope material, and with ‘Paranoia’ proving to be a hit with the fans it was only right that he teamed up with Ebeneza Blanche who directs this epic production.

Don’t sleep on this one, and be sure to get yourself familiar with Jevon as he prepares to take the game by storm!Jevon has followed up the release of his single “Paranoia” by releasing a sick set of visuals for the track.

As well as being a cold spitter, Jevon is nice with the vocals too and on “Paranoia”, the artist showcases the latter on a jaunty but laid-back instrumental. The video for the single is bright and colourful and ends with a scene showing Jevon being stopped and arrested by the police.

 

 

Music Video

Grace Carter – Silence (Live) | Vevo DSCVR


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The Brighton-raised singer-songwriter’s arresting, piano-led pop exists on a sliding scale between strength and vulnerability, each track hinged on the 20-year-old’s robust and emotionally bracing vocals.

Carter started making music when she was 13 after her stepfather, also a musician, gave her a guitar and encouraged her to start writing. A self-professed “angry child”, music allowed her to express her frustration and feelings of confusion growing up with her single mother. Now, though, her songwriting has dual ambitions: in addition to exploring her own feelings she wants to help others express themselves emotionally.

Thankfully, Carter succeeds in terms of relatability, her music exposing the universality of emotions as they veer from lovelorn to irate. Debut single Silence boils with exasperation at ineffectual communication. Likewise, her debut EP, Saving Grace, is a fervent meditation on life, family and heartache. Ashes, produced by frequent Beyoncé collaborator Mike Dean, creaks with longing and pin-sharp R&B beats, and Saving Grace throbs with reverence for the singer’s mother. Grace Carter’s music isn’t rewriting the rules; it’s so good it doesn’t have to.