A 60″ launch film for the debut capsule collection from adidas and Paul Pogba.
With this spot, the world’s most expensive footballer revealed his new Adidas collection to the world. Combining streetwear and stadium gear, the Paul Pogba capsule collection is an extension of Pogba’s personal style that also bridges the gap between football and lifestyle.
For this project, Stink Studios were tasked with first developing the creative and then delivering an integrated shoot. The production generated a hero film, print assets for the lookbook, and additional assets for social. The majority of the edit and post work was done in-house.