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Home Office launches anti-knife crime campaign

New #knifefree campaign challenges perceptions that carrying a knife is normal


Read Home Office launches anti-knife crime campaign article

The Home Office has today launched a new advertising campaign to reduce knife crime among young people.

By using real-life stories of young people who made the decision not to carry knives, the #knifefree campaign aims to highlight the consequences of carrying a knife and to inspire young people to pursue positive alternatives.

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Short Film

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Joel Fink is just another bored twenty-something looking for some excitement in an otherwise dull and uneventful life. A curious encounter outside a travel agent pulls him into an unusual world where he’s offered an even more unusual proposition.

A Blue Halo Films and Panoptic Films production, starring Will Merrick (Skins, Poldark) and Jolyon Coy (Mr. Selfridge, Beauty and the Beast).