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Hilton Hotels – Welcome To Social


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hiltonrebrand

Hilton, an iconic global brand struggling to define its character and relevance in the 21st century, following years of change in ownership, management and culture.

In 2006, the United States based Hilton Hotels Corporation purchased the Hotels division of Hilton Group plc, making the brand one again for the first time in 40 years. Shortly after this, the Blackstone Private Equity Group purchased Hilton. Following these changes, Hilton embarked on their most comprehensive research to date getting feedback from Guests, team members and the corporate world to accompany competitor research for accurate insight into how to move forward as one brand. (more…)