The Ditch Labels, Ditch Bullying campaign challenges guys to ditch the words they’ve personally been labelled with. In three 30’ films, we see Locke, Not3s and Michael Dapaah (Big Shaq) destroy the words that represent the labels they’ve been given and that have held them back: overrated (Not3s), fag (Locker), trash (Michael Dapaah). Each of these influencers talk about how these words have impacted them and chose powerful ways of disposing of these labels, instilling a powerful message and encouraging them to not let words defined them. The campaign launches today on social media and includes three 30-second films and 10-second cutdowns.
Recent research from LYNX‘s partners, Ditch the Label and Promundo, discovered that harmful masculine labels have a direct connection with bullying and a negative impact on how young people express themselves. In the UK, nearly a quarter (22%) of young adults have been the subject of bullying, with over half (57%) believing they were bullied due to their appearance and 40%, due to their interests or hobbies*. In the US, 50% of guys often think about changing their appearance to avoid bullying, 1 in 3 guys admit to bullying their peers, and 3 in 4 have been the victims of those bullies themselves.
The new campaign created by 72andSunny Amsterdam for LYNX, ‘Ditch Labels, Ditch Bullying’, stars influencers such as TV personality Ollie Locke, Not3s and rapper Michael Dapaah – all of whom have found themselves the target of harmful labels. As part of the campaign, LYNX has launched a limited-edition Unlabelled kit, where the brand has removed its own label to promote the Ditch The Label charity and message.
The work rate is undeniable, and UK rising star, Jevon, is back with more content for us as he delivers a brand new music video for his popular single ‘Paranoia’.
The London based talent has been injecting the scene with some dope material, and with ‘Paranoia’ proving to be a hit with the fans it was only right that he teamed up with Ebeneza Blanche who directs this epic production.
Don’t sleep on this one, and be sure to get yourself familiar with Jevon as he prepares to take the game by storm!Jevon has followed up the release of his single “Paranoia” by releasing a sick set of visuals for the track.
As well as being a cold spitter, Jevon is nice with the vocals too and on “Paranoia”, the artist showcases the latter on a jaunty but laid-back instrumental. The video for the single is bright and colourful and ends with a scene showing Jevon being stopped and arrested by the police.
The Brighton-raised singer-songwriter’s arresting, piano-led pop exists on a sliding scale between strength and vulnerability, each track hinged on the 20-year-old’s robust and emotionally bracing vocals.
Carter started making music when she was 13 after her stepfather, also a musician, gave her a guitar and encouraged her to start writing. A self-professed “angry child”, music allowed her to express her frustration and feelings of confusion growing up with her single mother. Now, though, her songwriting has dual ambitions: in addition to exploring her own feelings she wants to help others express themselves emotionally.
Thankfully, Carter succeeds in terms of relatability, her music exposing the universality of emotions as they veer from lovelorn to irate. Debut single Silence boils with exasperation at ineffectual communication. Likewise, her debut EP, Saving Grace, is a fervent meditation on life, family and heartache. Ashes, produced by frequent Beyoncé collaborator Mike Dean, creaks with longing and pin-sharp R&B beats, and Saving Grace throbs with reverence for the singer’s mother. Grace Carter’s music isn’t rewriting the rules; it’s so good it doesn’t have to.
Rina Sawayama – “Cherry,” an exclusive live performance for Vevo DSCVR, the channel for the best in new music. It’s been fun watching Rina Sawayama craft her career path these last few years. The singer, who was born in Japan, moved to the UK as a kid, and spent her university days studying politics at Cambridge, was part of a university hip-hop outfit that also featured Wolf Alice’s Theo Ellis.
But soon enough, the music-making bug bit her hard enough to venture on her own, and those who heard early efforts, like “Sleeping in Waking,” realized there was something valuable about her approach. 2015’s “Where Are U” proved that the fun she had growing up with pop heroes like Britney and P!nk in her head could be spun her own way. The poise of a techno poem like “Cyber Stockholm Syndrome” was equally seductive, and the fact that the young artist also spent time modeling for some key brands helped expand her horizons.
Last year’s ‘RINA’ EP made it plain, and this summer’s fashiontastic video for “Ordinary Superstar” underscored it: she has a great pop sensibility. Sawayama performed a couple of tracks for us at Britain’s The Great Escape earlier this year, and we knew we wanted more. Her DSCVR performances of “Take Me As I Am” and “Cherry,” complete with a pair of dancers, are total fun.
Critically acclaimed German born pop iconoclast bülow will release her brand new EP, Damaged Vol. 2 [Republic Records/ Wax Records], on next Friday June 8, 2018. Of the song, she comments, “I was imaging myself trapped in a metaphorical cage of my own boredom. Duckworth’s voice and lyrics helped bring those visuals to life.”
SAD AND BORED,” the EP will boast the stark and soulful “You & Jennifer” as well as the shimmering and vulnerable “Honor Roll”, full track listing below. This summer, she takes this enigmatic sound on the road, launching a full-scale European festival takeover. Check out the confirmed dates below.
After releasing her powerful debut Damaged Vol. 1, bülow has instantly resonated with critics and new fans alike. The tracks “Like This Guy”, “Lines”, and “Not A Love Song” have clocked over 30 million streams, reaching the Spotify Global Viral chart. A child of the globe, the bright-eyed young singer has grown up in five countries including Canada, Germany, the UK, the US, and is currently finishing high-school in The Netherlands. Although bülow has only just begun her musical journey with these three sentimental, playful, and haunting tracks, “Damaged Vol 1” stands tall as an impressive flag-bearer for things to come.
When Megan Bulow’s ‘Damaged, Vol 1’ dropped a couple of years ago, the impressive newcomer was still in high school and her besties had “Like This Guy,” “Not a Love Song” and “Lines” blasting through the sound system in the cafeteria. Turns out they weren’t the only ones listening. In the last year “Love Song” has clocked almost 30M Spotify streams, and become an eloquent statement of intent for anyone who wants to be both involved and not involved in a new romance.
With a gentle purr of a voice that leaps out when contrasted against the radiant electro-pop that she’s becoming more and more expert at crafting, the singer, who has graduated school and moved to Canada, is earning a sizable rep. That’s been enhanced by ‘Damaged, Vol 2,’ which arrived at the start of the summer. bülow takes a few cues from Avril Lavigne when it comes to the “honesty-above-all” school of songwriting, so the big blast of candor in our two dscvr performances is now a signature trait. “Honor Roll” is a dreamy hang-wringer that finds her wondering about the balance between partying and adulting, and “You & Jennifer” is a barbed retaliation to a cheating bf. Watch ’em both, share ’em with a friend, and head to the ‘Damaged’ EPs for more bülow.
Jhay Cortez – “Y No Le Conviene” an exclusive live performance for Vevo DSCVR, the channel for the best in new music. Director: Micah Bickham Producer: Emily Louick, Contrast Films Editor: Editor: Lika Kumoi.
From behind the scenes, Jhay Cortez has already worked with some of the biggest names in reggaeton, but now he’s being recognized for his debut solo EP, ‘Eyez on Me.’ Watch his live performance of “Y No Le Conviene” and more now.
Arsenal is famous for tradition and heritage. This is vital to PUMA’s approach to the legendary club. To let users experience that key feature of Arsenal’s identity digitally, we created a unique UX feature using parallax and intuitive interactions.
The briefing? Communicate one of the most exciting partnership deals in football history in a fresh, digitally engaging way. The result? A dynamic Arsenal section of PUMA with lots of interactive details and an innovative user experience.
It is not just a shirt to a true football fan. It’s a symbol of the club and what they are trying to achieve. To capture the hype around the shirts PUMA produced for Arsenal, we added a special section where fans could get to know the products and get a feeling for the story behind the new PUMA Arsenal shirts.
Atwood artist-to-watch Jade Bird already made 2018 her year with winning hit single “Lottery,” which we’re still playing on repeat. Now, the Brit is cementing her presence and reputation, ensuring a top spot in our hearts and on charts with her raw, fiery new single “Uh Huh.”
“Uh Huh” is Jade Bird’s third single of 2018, following the infectiously memorable “Lottery” in January and the intimate acoustic ballad “Furious” in May. A rip-roaring affair spitting fiery energy with hard rock intensity, “Uh Huh” reveals Jade Bird’s raw, animated spirit in such a way that’s never been felt before on record.
Thankfully that’s all about to change, as the release of “Uh Huh” coincides with Bird’s debut US headline tour announcement (dates and detail below). “I wanted to record the song live with my band to capture the energy we have when we perform it on stage,” the artist said in a press release. “I have always been obsessed with that raw, band-in-a-room sound, and I am so happy with the result. It’s got an attitude that is a big part of who I am, and what I write about.” How better to embark on a major 28-date tour, than with a song that begs to be heard live?
“Uh Huh” truly showcases another side of Jade Bird’s artistry. She refers to it as “a new shade to my music and songwriting.” As artists grow, they tend to give more of themselves over to their art; to be more honest, vulnerable, and forthcoming in their lyrics and music. A wit this strong and an attitude this pure don’t spring up overnight – they come naturally to twenty-year-old Jade Bird, who’s found for them a voice in “Uh Huh.”
What a way to unleash yourself.
Like in “Lottery,” “Uh Huh” finds Jade Bird singing to an ex – only this time, there’s no remorse, nostalgia, or lingering love left in her voice. She lets loose with hard rock rancor as she observes her ex’s new girlfriend treating him the way he once treated Bird: “She’s got you where it hurts, but you don’t seem to see that while she’s out at work, she’s doing what you did to me,” Bird sings in the song’s breakdown. Her voice, confident and brazen, betrays a snarky smile of contentment as she watches karma come back around, and for her ex to finally get his due.
Balancing dark satisfaction against her own personal anger and residual pain, Jade Bird sings swiftly from a place of power and pride. Her all-out screams, cries layered thick with emotion, recall the likes of Janis Joplin and Aerosmith’s Steven Tyler: At just twenty years old, Jade Bird is coming into her with a charismatic voice and irresistible charm.
Clocking in just under two and a half minutes, “Uh Huh” is a quick but instantly memorable piece of dynamite – a thrill explosion of sound, energy, and emotion. It’s the kind of song you can’t help but want to sing along to, as you play it endlessly on repeat. Stream Jade Bird’s “Uh Huh,” out now, and see for yourself why Jade Bird is a surefire star in the making.
DUCKWRTH – Fall Back an exclusive live performance for Vevo DSCVR, the channel for the best in new music. LA rapper Jared Lee doesn’t care for overly specific genre designations or stylistic approaches. So even though newcomers might hear him as an MC, this dread-laden whirlwind, who dropped his first album ‘I’m Uugly’ in 2016, swerves around enough to be deemed a crazed black rocker or a postmodern R&B envelope-pusher or, simply put, an imaginative producer who can equally impress you with a guitar riff or synth line.
True, he came up in South Central when Snoop, DJ Quick, Pac and others ruled the local radio, and their subject matter was gang banging. But thanks to his mom’s heavy hand at child-rearing, Duckwrth stayed out of trouble and was more into X-Man and comic fantasy characters. He fell for music before too long, though. Wielding the kind of try-anything vibe you find in OutKast’s best work, Duckwrth moves with the kind of experimental vibe you hear in Jaden Smith’s work. That’s what made his collab with The Kickdrums so unique. Spend an hour absorbing everything from the burb beats of “Bernal Heights” to digi-groove of “TAMAGOTCHI” and you’ll know why we were excited when he came in to roar through the new “Fall Back.” Crank up our exclusive performance – Duckwrth gives it his all on this one.