Commercial

Commercial

PUMA | WE ARE THE ARSENAL


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Arsenal is famous for tradition and heritage. This is vital to PUMA’s approach to the legendary club. To let users experience that key feature of Arsenal’s identity digitally, we created a unique UX feature using parallax and intuitive interactions.

The briefing? Communicate one of the most exciting partnership deals in football history in a fresh, digitally engaging way. The result? A dynamic Arsenal section of PUMA with lots of interactive details and an innovative user experience.

It is not just a shirt to a true football fan. It’s a symbol of the club and what they are trying to achieve. To capture the hype around the shirts PUMA produced for Arsenal, we added a special section where fans could get to know the products and get a feeling for the story behind the new PUMA Arsenal shirts.

Commercial

Harvester Uncovers Sneaky Conspiracy in Step Change for the Brand


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For 35 years, Harvester has been serving up freshly grilled ribs and chicken, alongside its iconic salad bar, to the nation. To mark this milestone, Pablo the lead agency were tasked to create an advertising campaign that celebrated the iconic brand’s role in British culture and challenged perceptions. With a roll-out plan for refurbished Harvester restaurants across the country, the brand is seeking to reinforce its credentials as a leading destination for British diners.

The new campaign – comprising VOD, radio and social – represents a deliberate move towards a more provocative and fun tone for Harvester; in line with its ‘fresh thinking’ brand platform that aims to bring a fresh perspective to dining out, with original and entertaining viewpoints on popular culture.

The ads are built on an insight gathered via social listening; that up and down the country many Harvester fans were tweeting their outrage at being left out of a Harvester visit. In a nod to the popular true crime genre, the campaign seeks to uncover this mysterious ‘phenomenon’ of the ‘sneaky Harvester’.

Sarah Gamble, head of brand marketing, said: “As a well-loved brand with a 35-year heritage we wanted to celebrate the passion felt by our fans, but reacquaint audiences with our fun, entertaining and modern side. Pablo have created a bold piece of communication that is really relevant and represents a step change for the brand.”

Mark Sng, partner and head of planning at Pablo said: “Harvester is a cultural institution so it’s only right that we showcase the extent to which Harvester FOMO sparks very real emotions. We’re excited to be working with the brand in this next phase of the its evolution, reclaiming their rightful place at the heart of the casual dining sector.”

Commercial

Beats by dre Kevin Durant Made Defiant


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They’ve been doubted. They’ve been tested. They’ve been told what to do. But you don’t make it to the world’s biggest stage without doing it your own way.
#MadeDefiant

Beats by Dre has launched its newest Decades collection to celebrate its 10-year anniversary. The latest lineup includes its signature Studio3 noise-canceling headphones, in conjunction with the Powerbeats3 earphones, Solo3 headphones, BeatsX earphones and urBeats3 earphones. The colorways embrace bold black and red hues, harking back to the brand’s recognizable “b” logo.

To help celebrate this milestone, basketball star Kevin Durant (who were also part of Beats’ “Be Heard” campaign last year) promotes the power of overcoming obstacles in the campaign titled “Made Defiant.”

Commercial

Adidas X 18


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Adidas Football’s latest drop is taking us all the way to Russia.

With only three weeks to go until the start of the FIFA World Cup, adidas has dropped a boot to unleash the speed of the game’s most dangerous players in the beautiful game’s showpiece tournament.

The all-new X18+ is designed with new innovations to provide stability and support at high speed. A laceless upper locks-down the mid-foot during high speed moments, while a new outsole is engineered for lightweight movement.

The boot – which drops as part of adidas’ Energy Mode pack – will debut in this weekend’s Champions League final before being worn at the World Cup by players including Mo Salah, Gabriel Jesus and Luis Suarez.

 

Commercial

We Are The Arsenal – Arsenal 2018-19


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Arsenal have unveiled their home kit for the 2018/19 season. Puma are once again behind the design of the kit, introducing a red stripe across the white sleeves as well as a “pulse” pattern on the chest.

Arsenal launched the new look with a promotional video on their official Twitter account accompanied by the hashtag #WeAreTheArsenal. The likes of Mesut Ozil, Pierre-Emerick Aubameyang and Henrikh Mkhitaryan all featured.

This could be the last year Arsenal don a Puma-designed kit, who have designed the club’s shirts since 2014, with the club tipped to seal a new multi-million deal with Adidas for the 2019/20 season onwards.

Petr Cech will take on the No 1 shirt, with Hector Bellerin and Mohamed Elneny wearing No 2 and No 4 respectively. Granit Xhaka will also wear his favoured No 34 shirt after wearing No 29 since his arrival at the club in 2016.

Arsenal’s new kit will go on sale from Friday 1 June.

Commercial

Hackett : Work To Your Own Rhythm


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Commercial, Fashion

#IMoveMe – Louisa Lippmann | ASICS


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The 23-year-old Louisa Lippmann is the new star on the volleyball field and will soon also focus on ASICS as an international testimonial Multiple German champion, cup winner, Supercup winner and volleyball player of the year 2017 – the list of successes of Louisa Lippman has expanded rapidly in the last two years. Not for nothing is the native of Herforderin in the scene as a shooting star with international potential, at least since the change from Dresden to Schwerin SC also brought on the field the breakthrough.

In addition to determination and ambition, the 1.90-meter-tall player convinces above all through her outstanding athletic ability, which she impressively demonstrates, for example, with one-armed pull-ups. Especially the positive charisma and enjoyment of the movement, which conveys Louisa in all claims in high-performance sports, were the reason why ASICS as one of the leading volleyball providers Louisa Lippmann as a face for the international brand campaign
I wanted to win MOVE ME.

Commercial, Fashion

#IMoveMe – Nana Djimou | ASICS


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At ASICS we believe that movement isn’t just about the physical. For French heptathlete and European athletic champion Nana Djimou, winning in her sport means training both her strengths and weaknesses.No one ever stood still and achieved something great. We urge you, encourage you, push you to move.Because, the way you move shows the world who you are. Whatever your moves may sound like, look like, or be—they’re meant to be seen. (Don’t ever let anyone tell you otherwise.) So, own who you are.
Your authentic, real self is the most powerful and positive statement you can make on the world. It’s natural to be who you are, not who you are told to be. Express your latest moves and connect to the world by using #IMoveMe.

 

Commercial, Fashion, Music Video

Adidas Football x Pogba Capsule Collection Season 3


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Stink Studios has once again teamed up with adidas Football to launch style icon Paul Pogba Season III of the adidas Football x Pogba Capsule Collection.
Designed to reflect Pogba’s personality and creativity both on and off the pitch, the latest collaboration includes a range of clothing, footwear and accessories designed for the stadium and the street.
Adidas launch the new Paul Pogba capsule collection in a series of films created by Stink Studios. Each film encapsulates the style and individuality of Pogba – set to the new track “Game Hunt” by Serious Klein.
Adidas designers worked closely with the player to ensure the range represents his creativity and unique sense of style, highlighted in the range’s striking burgundy and metallic grey colour palette. Standout pieces include a reversible velvet bomber jacket with PP detailing, a unique long sleeve velvet tee with a metallic silver zip up the side and a luxury black leather backpack with PP branding and silver toned hardware. The range also includes track pants, tees, a cap and a signature ball. On-pitch footwear includes the PP PREDATOR 18+ CONTROL, featuring a metallic grey upper and deep burgundy PURECUT LACELESS system. The shoe is also available in cage and street models.
The cage shoe features the same upper as the on-pitch boot, while the street shoe features a sleek all-grey design. Both shoes include the brand’s revolutionary BOOST technology for comfort on any surface. In fitting with the range, adidas Football will be launching the collection in the fashion capital of the world, Paris. The collection will be available in select fashion and trend stores and will also be available via adidas.com and adidas stores in Paris, London, Moscow, Beijing, Shanghai, New York, Manchester, Sao Paulo, Dubai, Bogata, Santiago, and Tokyo. The films created by Stink Studios were directed by Stink Films director, Giorgio Bruni, and will break on 30th April across online and social.
Commercial

Investigation Discovery Ident


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There are two sides to every story. This split-screen series of idents, airing in 140 territories, reveal two angles of a crime scene and invite the viewer over repeat viewings to piece together the clues.
This series of idents invite you into the twisted ID world: making you analyse and question everything they see. With each scenario, there is a plausible explanation: maybe that car has just run out of petrol; maybe someone is going to return with more grocery bags at that open front door. But take a closer look, maybe it’s not so simple…
Unlike any other genre, ‘crime’ is defined by its dualities (good/evil, guilty/innocent, suspect/victim, etc). These idents showcase two angles of a crime scene using spit screen. A 15 degree image spit references the angle on which the channel logo sits, and subtly brands the imagery ahead of a final logo resolve. The overall effect pieces together multiple aspects of the crime to uncover the truth.
Client Discovery Networks International
Agency Discovery Creative London
VP of Creative Robin Garnett
Creative Directors Lee Healy, Matt Brown
Director Sam Dunn
Producer Rauf Bayraktar
Director of Photography  Serge Teulon
Gaffer Chris Georgas
Art Director  Ros Cumberland
Post Production Company UNIT

 

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