Commercial

Commercial

BETDAQ Changing For The Better TV


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Running across multiple TV channels in the UK and Ireland, the campaign celebrates the company’s commitment to offering a no-nonsense, permanent commission of just 2% on all sports and all markets. This is part of the ongoing ‘Changing for the Bettor’ promise of improving the BETDAQ product and betting exchange experience for punters.

Shot on location at The Valley stadium, London, home of BETDAQ-sponsored Charlton Athletic Football Club, the complex night shoot was executed entirely in a single take with Ineson delivering his monologue straight to camera. “It is a pleasure to join BETDAQ in spreading its #ChangingfortheBettor message,” says Ineson.

“As a passionate football fan, it was an exciting night time stadium shoot and I was attracted by the clear, straightforward nature of the campaign, which shows BETDAQ is committed to improving its product and customer experience.” BETDAQ Managing Director Shane McLaughlin says: “We wanted the campaign to signal a new dawn for the brand and showcase our pledge to exchange bettors.

Our introduction of a permanently low 2% commission on all exchange bets is the first of many ways we’re creating a positive impact across the market. In Ralph we have an instantly recognisable presence, full of gravitas and approachability, who is a perfect fit for our brand and helps to spread the news about our long term commitment to change.”

 

Commercial

Beats by Dre-Chelsea FC


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From the training ground to the stadium, Chelsea F.C. and Beats Studio3 Wireless are Made To Stay Locked In. Beats provide Chelsea and Chelsea Women players with headphones to help prepare for matches, producing a number of special edition pieces over the past two years, including a golden pair as we became Premier League champions in 2017.

Eden Hazard, who is a Beats ambassador, said: ‘I am a big fan of Beats. Music is important to me and the way I get ready for games, especially as we travel and are away a lot. All the Chelsea players enjoy the Beats products and it’s great that this is set to continue, for us and for the Chelsea fans.’

Chris Townsend OBE, Chelsea FC commercial director, added: ‘We are very pleased to announce our extended partnership with Beats. They are a fantastic brand who truly understand sport and the role music can play in preparing our players for the biggest matches throughout the season.

‘We have collaborated on some exciting and unique campaigns with Beats to date and look forward to new and innovative ways to celebrate their products and our on-going relationship over the coming three years.’

Online Content

LYNX & DITCH THE LABEL – Not3s


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The Ditch Labels, Ditch Bullying campaign challenges guys to ditch the words they’ve personally been labelled with. In three 30’ films, we see Locke, Not3s and Michael Dapaah (Big Shaq) destroy the words that represent the labels they’ve been given and that have held them back: overrated (Not3s), fag (Locker), trash (Michael Dapaah). Each of these influencers talk about how these words have impacted them and chose powerful ways of disposing of these labels, instilling a powerful message and encouraging them to not let words defined them. The campaign launches today on social media and includes three 30-second films and 10-second cutdowns.

Online Content

LYNX & DITCH THE LABEL – Ollie


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Recent research from LYNX‘s partners, Ditch the Label and Promundo, discovered that harmful masculine labels have a direct connection with bullying and a negative impact on how young people express themselves. In the UK, nearly a quarter (22%) of young adults have been the subject of bullying, with over half (57%) believing they were bullied due to their appearance and 40%, due to their interests or hobbies*. In the US, 50% of guys often think about changing their appearance to avoid bullying, 1 in 3 guys admit to bullying their peers, and 3 in 4 have been the victims of those bullies themselves.

Online Content

LYNX & DITCH THE LABEL – Michael Dapaah


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The new campaign created by 72andSunny Amsterdam for LYNX, ‘Ditch Labels, Ditch Bullying’, stars influencers such as TV personality Ollie Locke, Not3s and rapper Michael Dapaah – all of whom have found themselves the target of harmful labels. As part of the campaign, LYNX has launched a limited-edition Unlabelled kit, where the brand has removed its own label to promote the Ditch The Label charity and message.

Commercial

PUMA | WE ARE THE ARSENAL


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Arsenal is famous for tradition and heritage. This is vital to PUMA’s approach to the legendary club. To let users experience that key feature of Arsenal’s identity digitally, we created a unique UX feature using parallax and intuitive interactions.

The briefing? Communicate one of the most exciting partnership deals in football history in a fresh, digitally engaging way. The result? A dynamic Arsenal section of PUMA with lots of interactive details and an innovative user experience.

It is not just a shirt to a true football fan. It’s a symbol of the club and what they are trying to achieve. To capture the hype around the shirts PUMA produced for Arsenal, we added a special section where fans could get to know the products and get a feeling for the story behind the new PUMA Arsenal shirts.

Commercial

Harvester Uncovers Sneaky Conspiracy in Step Change for the Brand


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For 35 years, Harvester has been serving up freshly grilled ribs and chicken, alongside its iconic salad bar, to the nation. To mark this milestone, Pablo the lead agency were tasked to create an advertising campaign that celebrated the iconic brand’s role in British culture and challenged perceptions. With a roll-out plan for refurbished Harvester restaurants across the country, the brand is seeking to reinforce its credentials as a leading destination for British diners.

The new campaign – comprising VOD, radio and social – represents a deliberate move towards a more provocative and fun tone for Harvester; in line with its ‘fresh thinking’ brand platform that aims to bring a fresh perspective to dining out, with original and entertaining viewpoints on popular culture.

The ads are built on an insight gathered via social listening; that up and down the country many Harvester fans were tweeting their outrage at being left out of a Harvester visit. In a nod to the popular true crime genre, the campaign seeks to uncover this mysterious ‘phenomenon’ of the ‘sneaky Harvester’.

Sarah Gamble, head of brand marketing, said: “As a well-loved brand with a 35-year heritage we wanted to celebrate the passion felt by our fans, but reacquaint audiences with our fun, entertaining and modern side. Pablo have created a bold piece of communication that is really relevant and represents a step change for the brand.”

Mark Sng, partner and head of planning at Pablo said: “Harvester is a cultural institution so it’s only right that we showcase the extent to which Harvester FOMO sparks very real emotions. We’re excited to be working with the brand in this next phase of the its evolution, reclaiming their rightful place at the heart of the casual dining sector.”

Commercial

Beats by dre Kevin Durant Made Defiant


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They’ve been doubted. They’ve been tested. They’ve been told what to do. But you don’t make it to the world’s biggest stage without doing it your own way.
#MadeDefiant

Beats by Dre has launched its newest Decades collection to celebrate its 10-year anniversary. The latest lineup includes its signature Studio3 noise-canceling headphones, in conjunction with the Powerbeats3 earphones, Solo3 headphones, BeatsX earphones and urBeats3 earphones. The colorways embrace bold black and red hues, harking back to the brand’s recognizable “b” logo.

To help celebrate this milestone, basketball star Kevin Durant (who were also part of Beats’ “Be Heard” campaign last year) promotes the power of overcoming obstacles in the campaign titled “Made Defiant.”

Commercial

Adidas X 18


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Adidas Football’s latest drop is taking us all the way to Russia.

With only three weeks to go until the start of the FIFA World Cup, adidas has dropped a boot to unleash the speed of the game’s most dangerous players in the beautiful game’s showpiece tournament.

The all-new X18+ is designed with new innovations to provide stability and support at high speed. A laceless upper locks-down the mid-foot during high speed moments, while a new outsole is engineered for lightweight movement.

The boot – which drops as part of adidas’ Energy Mode pack – will debut in this weekend’s Champions League final before being worn at the World Cup by players including Mo Salah, Gabriel Jesus and Luis Suarez.

 

Commercial

We Are The Arsenal – Arsenal 2018-19


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Arsenal have unveiled their home kit for the 2018/19 season. Puma are once again behind the design of the kit, introducing a red stripe across the white sleeves as well as a “pulse” pattern on the chest.

Arsenal launched the new look with a promotional video on their official Twitter account accompanied by the hashtag #WeAreTheArsenal. The likes of Mesut Ozil, Pierre-Emerick Aubameyang and Henrikh Mkhitaryan all featured.

This could be the last year Arsenal don a Puma-designed kit, who have designed the club’s shirts since 2014, with the club tipped to seal a new multi-million deal with Adidas for the 2019/20 season onwards.

Petr Cech will take on the No 1 shirt, with Hector Bellerin and Mohamed Elneny wearing No 2 and No 4 respectively. Granit Xhaka will also wear his favoured No 34 shirt after wearing No 29 since his arrival at the club in 2016.

Arsenal’s new kit will go on sale from Friday 1 June.

Commercial

Hackett : Work To Your Own Rhythm


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Commercial, Fashion

#IMoveMe – Louisa Lippmann | ASICS


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The 23-year-old Louisa Lippmann is the new star on the volleyball field and will soon also focus on ASICS as an international testimonial Multiple German champion, cup winner, Supercup winner and volleyball player of the year 2017 – the list of successes of Louisa Lippman has expanded rapidly in the last two years. Not for nothing is the native of Herforderin in the scene as a shooting star with international potential, at least since the change from Dresden to Schwerin SC also brought on the field the breakthrough.

In addition to determination and ambition, the 1.90-meter-tall player convinces above all through her outstanding athletic ability, which she impressively demonstrates, for example, with one-armed pull-ups. Especially the positive charisma and enjoyment of the movement, which conveys Louisa in all claims in high-performance sports, were the reason why ASICS as one of the leading volleyball providers Louisa Lippmann as a face for the international brand campaign
I wanted to win MOVE ME.