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#KnifeFree


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Home Office launches anti-knife crime campaign

New #knifefree campaign challenges perceptions that carrying a knife is normal


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The Home Office has today launched a new advertising campaign to reduce knife crime among young people.

By using real-life stories of young people who made the decision not to carry knives, the #knifefree campaign aims to highlight the consequences of carrying a knife and to inspire young people to pursue positive alternatives.

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FIFA 19 EA SPORTS LIMITED EDITION JERSEYS


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EA Sports and adidas have unveiled all new custom kits for Manchester United, Juventus, Real Madrid and Bayern Munich for use on FIFA 19 Ultimate Team.

The jerseys are all fresh, creative takes on these four giants’ existing designs, providing a unique experience for fans. And, to add to the excitement, fans can also buy each of these shirts in real life via their club’s stores.

The bold new designs were announced through a video with ​Paulo Dybala, Marcelo, David Alaba and ​Jesse Lingard all sporting their respective threads.

​United‘s is perhaps the most off-piste of the designs, utilising a lime green/yellow leopard print on a black background. According to the developers: “The limited-edition kit was born from fashion and inspired by street trends right from the heart of Manchester.

“The leopard print design is as progressive, innovative and bold as the Manchester United squad and allows players to be a game changer on the pitch or online.”

 ​I Bianconeri‘s on the other hand, is the most simple of the creations, although it does belie that nickname by opting for an all white top, with the only black to be seen on the collar.

For both, the badges are centralised, as is the case with ​Bayern‘s. The Bundesliga team are represented with a much more ‘out there’ pattern, and was conceived as “a celebration of FC Bayern’s team of stars and their status as ‘Stern des Südens’.”

In a similar fashion, and living up to their ‘Galactico’ associations, Real Madrid have these same stars dotted around their’s, imposed on a dark blue background “reflecting the Madrid night sky, paying homage to a club which is full of stars that are blessed with skills from another planet.”

All four of the tops have the adidas logo imprinted at the centre of the collar, and are available on each of the club’s online stores now, as well as on the ​adidas website.

The digital versions are available on the game for PlayStation 4, Xbox One and PC customers on November 29th , while Nintendo Switch users will have to wait until December 14th.

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LYNX & DITCH THE LABEL – Not3s


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The Ditch Labels, Ditch Bullying campaign challenges guys to ditch the words they’ve personally been labelled with. In three 30’ films, we see Locke, Not3s and Michael Dapaah (Big Shaq) destroy the words that represent the labels they’ve been given and that have held them back: overrated (Not3s), fag (Locker), trash (Michael Dapaah). Each of these influencers talk about how these words have impacted them and chose powerful ways of disposing of these labels, instilling a powerful message and encouraging them to not let words defined them. The campaign launches today on social media and includes three 30-second films and 10-second cutdowns.

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LYNX & DITCH THE LABEL – Ollie


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Recent research from LYNX‘s partners, Ditch the Label and Promundo, discovered that harmful masculine labels have a direct connection with bullying and a negative impact on how young people express themselves. In the UK, nearly a quarter (22%) of young adults have been the subject of bullying, with over half (57%) believing they were bullied due to their appearance and 40%, due to their interests or hobbies*. In the US, 50% of guys often think about changing their appearance to avoid bullying, 1 in 3 guys admit to bullying their peers, and 3 in 4 have been the victims of those bullies themselves.

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LYNX & DITCH THE LABEL – Michael Dapaah


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The new campaign created by 72andSunny Amsterdam for LYNX, ‘Ditch Labels, Ditch Bullying’, stars influencers such as TV personality Ollie Locke, Not3s and rapper Michael Dapaah – all of whom have found themselves the target of harmful labels. As part of the campaign, LYNX has launched a limited-edition Unlabelled kit, where the brand has removed its own label to promote the Ditch The Label charity and message.

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YouTube – Made For You


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As it has done in years past, YouTube has launched an outdoor and digital advertising campaign to spotlight various members of its creator community — this time in the UK. Dubbed #MadeForYou, the campaign celebrates 18 diverse creators whose channels range from science to spoken word poetry.

The campaign also serves to signify that close to 200 channels in the UK have over 1 million subscribers, according to YouTube. The 18 creators featured in #MadeForYou — including TomSkaKaushal BeautyCaspar LeeColin FurzeScola DondoTanya BurrVikkstar123Cupcake JemmaOli WhiteHumza ArshadSuli BreaksLouise PentlandPatricia BrightJoe SuggDina TokioEmma BlackeryBubzBeauty, and Marcus Butler — boast a collective 48 million subscribers.

#MadeForYou was developed by YouTube and global ad agency We Are Social, and will celebrate each creator’s different passions with video spots in 275 movie theaters, digital escalator panels in tube stations, bus shelter takeovers, and bus wraps. (For the first time, YouTube says it will use its TrueView ad technology to ensure that ads played in movie theaters will match the preferences of audiences.) Digital ads will also run on Google properties as well as The TelegraphTime OutVICESkyChannel 4ITV, and Mashable.

 

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