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Commercial, Online Content

Volvo unveils ultra-reflective spray paint


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Volvo has designed a new ultra-reflective spray paint in a bid to make road cycling safer.

The Swedish car manufacturer collaborated with Grey London and Albedo100 to create LifePaint, a washable formula that lasts for 10 days and is completely invisible until light hits it, at which point it glows bright white.

And Volvo say they the paint is part of a new drive to improve road cycling safety.

‘Every year more than 19,000 cyclists are injured on the UK’s roads,’ Nick Connor, of Volvo UK, said in a statement.

‘At Volvo, we believe that the best way to survive a crash is not to crash, and are committed to making the roads a safer place by reducing the number of accidents.’

LifePaint can be applied to clothes, helmets, and backpacks as well as bicycles.

It is currently only available in six cycling shops in Kent and London but Volvo says that if it is a success, it may be moved internationally.

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Commercial, Fashion, Online Content

Gentle Monster S/S 15


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Gentle Monster S/S 2015 WIND TRACE FORGOTTEN Part 2 is a campaign film that focuses on the theme of tracing loss, memories and self. Inspired by the lost soul of ghosts, it attempts to capture the essence of dark beauty and grace that originates from the S/S 2015 collection.

Gentle Monster S/S 2015 WIND TRACE FORGOTTEN Part 2 is a campaign film that focuses on the theme of tracing loss, memories and self. Inspired by the lost soul of ghosts, it attempts to capture the essence of dark beauty and grace that originates from the S/S 2015 collection.

gentlemonster.com

Ghost-inspired, the film explores the theme of trace, loss, memories through the journey of a deceased girl opening her eyes to the truth of what exists beyond.

CAST: Alex Rose, Harriet Rose, Lee, Genevieve, Lenny Johnson

CREW:
Director: Jae Ha Myung
Producer: Andrew Start
Cinematographer: Luis Posada F
Stylist: Emma Wyman
Make-up Artist: Nami Yoshida
Hair Stylist: Teiji Utsumi
Production Designer: Carly Reddin
Art Director: Emma Fisher

Lighting/Gaffer: Lee Parfitt
Steadicam Operator: Tom English

Editor: A. Kim
Composer: Lennert Busch

Post Production (Colour Grade / VFX) : CNK Post
Post Producers: German Hernández Pérez, Zaida Castillo García
Colourist: Jerónimo Guerrero González
Smoke Artists: Carlos Montemayor, Javier Fuentes Alemán

Assistant Director: George Nelson
Production Assistant: Rebecca Gibson
1st Camera Assistant: Ariel Grandoli
2nd Camera Assistant: Tom Green
Data Wrangler: Simon Kennedy
Assistant Stylist: Samia Giobellina
Make-up Assistant: Tadashi
Hairdresser: Waka
Assistant Art Director: Clare Fisher
Stills Photographer: Anna Liisa Liver
Animal Wrangler: Tim Jenkins
Electricians: Martin Kloud, Sunny Sing

Location: Michael Ricardo-Hall

Special Thanks to:
Luis Eduardo Carreola at Camaleon Contenidos

Online Content

Time Tunnel | Pepsi Max


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Pepsi Max brings you Time Tunnel.

Using advanced projection technology, we surprise passers-by with the illusion of an extraordinary time portal opening up before their very eyes. We filmed their reactions on a hidden camera as they got the shock of their lives!

To witness more feats, subscribe to the Pepsi Max channel www.youtube.com/pepsimax

Follow us on Twitter @PepsiMaxUK

Pepsi Max. Maximum taste, no sugar.

HSI London

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Gofer Power Solutions

Online Content

The Party Fox


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‘Alcohol and childhood don’t mix’ – DrinkWise call for more action to protect children
Drink Wise North West have launched a campaign aiming to highlight the impact of alcohol on children and actions that should be taken. As part of the campaign DrinkWise have released a report and film clips warning that the normalisation of alcohol is ‘teaching our children to drink’.

Drink Wise

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Fashion, Online Content

Outnet.com – Project Pembridge


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The Outnet

Victoria Beckham is touted as one of the world’s most stylish women with a wardrobe full to the brim of designer garments, including each and every one of her own highly sought-after designs.
And now, the fashion designer is giving fans the chance to snap up a piece of her wardrobe – quite literally – as she is set to sell more than 600 items for charity.
Victoria has partnered with theoutnet.com to sell hundreds of her items of her clothing in aid of the charity, mothers2mothers.

Victoria Beckham

Jed Root

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