Carl Burke

Commercial

BETDAQ Changing For The Better TV


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Running across multiple TV channels in the UK and Ireland, the campaign celebrates the company’s commitment to offering a no-nonsense, permanent commission of just 2% on all sports and all markets. This is part of the ongoing ‘Changing for the Bettor’ promise of improving the BETDAQ product and betting exchange experience for punters.

Shot on location at The Valley stadium, London, home of BETDAQ-sponsored Charlton Athletic Football Club, the complex night shoot was executed entirely in a single take with Ineson delivering his monologue straight to camera. “It is a pleasure to join BETDAQ in spreading its #ChangingfortheBettor message,” says Ineson.

“As a passionate football fan, it was an exciting night time stadium shoot and I was attracted by the clear, straightforward nature of the campaign, which shows BETDAQ is committed to improving its product and customer experience.” BETDAQ Managing Director Shane McLaughlin says: “We wanted the campaign to signal a new dawn for the brand and showcase our pledge to exchange bettors.

Our introduction of a permanently low 2% commission on all exchange bets is the first of many ways we’re creating a positive impact across the market. In Ralph we have an instantly recognisable presence, full of gravitas and approachability, who is a perfect fit for our brand and helps to spread the news about our long term commitment to change.”

 

Online Content

LYNX & DITCH THE LABEL – Not3s


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The Ditch Labels, Ditch Bullying campaign challenges guys to ditch the words they’ve personally been labelled with. In three 30’ films, we see Locke, Not3s and Michael Dapaah (Big Shaq) destroy the words that represent the labels they’ve been given and that have held them back: overrated (Not3s), fag (Locker), trash (Michael Dapaah). Each of these influencers talk about how these words have impacted them and chose powerful ways of disposing of these labels, instilling a powerful message and encouraging them to not let words defined them. The campaign launches today on social media and includes three 30-second films and 10-second cutdowns.

Online Content

LYNX & DITCH THE LABEL – Ollie


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Recent research from LYNX‘s partners, Ditch the Label and Promundo, discovered that harmful masculine labels have a direct connection with bullying and a negative impact on how young people express themselves. In the UK, nearly a quarter (22%) of young adults have been the subject of bullying, with over half (57%) believing they were bullied due to their appearance and 40%, due to their interests or hobbies*. In the US, 50% of guys often think about changing their appearance to avoid bullying, 1 in 3 guys admit to bullying their peers, and 3 in 4 have been the victims of those bullies themselves.

Online Content

LYNX & DITCH THE LABEL – Michael Dapaah


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The new campaign created by 72andSunny Amsterdam for LYNX, ‘Ditch Labels, Ditch Bullying’, stars influencers such as TV personality Ollie Locke, Not3s and rapper Michael Dapaah – all of whom have found themselves the target of harmful labels. As part of the campaign, LYNX has launched a limited-edition Unlabelled kit, where the brand has removed its own label to promote the Ditch The Label charity and message.

Commercial

Adidas X 18


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Adidas Football’s latest drop is taking us all the way to Russia.

With only three weeks to go until the start of the FIFA World Cup, adidas has dropped a boot to unleash the speed of the game’s most dangerous players in the beautiful game’s showpiece tournament.

The all-new X18+ is designed with new innovations to provide stability and support at high speed. A laceless upper locks-down the mid-foot during high speed moments, while a new outsole is engineered for lightweight movement.

The boot – which drops as part of adidas’ Energy Mode pack – will debut in this weekend’s Champions League final before being worn at the World Cup by players including Mo Salah, Gabriel Jesus and Luis Suarez.

 

Commercial, Fashion, Music Video

Adidas Football x Pogba Capsule Collection Season 3


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Stink Studios has once again teamed up with adidas Football to launch style icon Paul Pogba Season III of the adidas Football x Pogba Capsule Collection.
Designed to reflect Pogba’s personality and creativity both on and off the pitch, the latest collaboration includes a range of clothing, footwear and accessories designed for the stadium and the street.
Adidas launch the new Paul Pogba capsule collection in a series of films created by Stink Studios. Each film encapsulates the style and individuality of Pogba – set to the new track “Game Hunt” by Serious Klein.
Adidas designers worked closely with the player to ensure the range represents his creativity and unique sense of style, highlighted in the range’s striking burgundy and metallic grey colour palette. Standout pieces include a reversible velvet bomber jacket with PP detailing, a unique long sleeve velvet tee with a metallic silver zip up the side and a luxury black leather backpack with PP branding and silver toned hardware. The range also includes track pants, tees, a cap and a signature ball. On-pitch footwear includes the PP PREDATOR 18+ CONTROL, featuring a metallic grey upper and deep burgundy PURECUT LACELESS system. The shoe is also available in cage and street models.
The cage shoe features the same upper as the on-pitch boot, while the street shoe features a sleek all-grey design. Both shoes include the brand’s revolutionary BOOST technology for comfort on any surface. In fitting with the range, adidas Football will be launching the collection in the fashion capital of the world, Paris. The collection will be available in select fashion and trend stores and will also be available via adidas.com and adidas stores in Paris, London, Moscow, Beijing, Shanghai, New York, Manchester, Sao Paulo, Dubai, Bogata, Santiago, and Tokyo. The films created by Stink Studios were directed by Stink Films director, Giorgio Bruni, and will break on 30th April across online and social.
Commercial

The Kodak Moments Project


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Moments happen spontaneously, and all around us. And too often they pass us by. To remind ourselves that every day is worth celebrating, we worked with photographer Martin Parr to document the magic of authentic moments as they happened. This is the Kodak Moments Project

Martin Parr:

The Importance of Everyday Moments

For over 40 years, Martin Parr has been turning his eye, and his camera lens, toward the moments that most of us miss. He’s an expert in taking the everyday and showing it to us in a way that we’ve never seen before. Watch as Martin talks about the role of photography today, what makes a modern moment and the power of printing the everyday.

Commercial

BBC ONENESS


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The BBC One ‘Oneness’ idents are a set of on-screen channel identities used on BBC One from 1 January 2017 to present. The idents feature groups of people doing activities in everyday life, with the aim of the showing them coming together in these various ways. The logo is now placed at the bottom of the screen instead of the middle.

Street photographer Martin Parr was commissioned by BBC One to create the idents. The ‘Oneness’ theme had first been exhibited the previous Christmas for the channel’s identity, hence giving the impression that those idents ultimately served as a preview to the new look that made its full launch on New Year’s Day 2017. Around 20 idents are expected to be filmed, which will be gradually introduced one-by-one over the course of the first year.