Watch our film series putting Nike’s latest collection through its paces
Inspired by busy city lifestyles, the new Tech Pack collection is versatile and extremely wearable
NIKE17January 2019TextDazed Digital
On January 10, Nike launched its latest Tech Pack collection, a series of city-ready wardrobe staples that definitely wouldn’t look out of place in an episode of your favourite modern dystopian Sci-Fi anthology series – think fleece and knit designs with a healthy does of neon and metallic accents. The collection takes inspiration from the busy lifestyles of city dwellers, and is designed to see you through your work day, your run, a gym session, and an evening with your friends.
To celebrate the new collection, we caught up – on camera – with three confirmed city people you might recognise who know a little something about a hectic schedule to talk about what cities means to them and how they balance those schedules, all while they put their new threads through their paces.
2018 breakout star Letitia Wright associates her home city with potential, recalling how she made her first career steps there as she sits in a local cafe and wanders through the city centre at night. She also thinks of it as being a spiritual place, thanks to the different experiences and cultures you can find.
Premier League footballer Alex Oxlade-Chamberlain takes a break from his workout to reference London’s diversity as something he celebrates – he spent many years living and playing football in London before he moved to Liverpool – as well as loving that you can find a way to do “anything and everything” in the city that almost demands you fill every second of your day with activities. Olympian sprinter and European Champion Dina Asher-Smith simply thinks of the English capital “home”. She was born here, she studied here, and she still trains here, the city that inspired her to all her athletic achievements and taught her how to manage her time.
Each of them acknowledge that they need a wardrobe that keep up with their demanding day to day life, and this futuristic collection is up to that challenge and all the different things their schedules might throw at them.Y