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The Kodak Moments Project


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Moments happen spontaneously, and all around us. And too often they pass us by. To remind ourselves that every day is worth celebrating, we worked with photographer Martin Parr to document the magic of authentic moments as they happened. This is the Kodak Moments Project

Martin Parr:

The Importance of Everyday Moments

For over 40 years, Martin Parr has been turning his eye, and his camera lens, toward the moments that most of us miss. He’s an expert in taking the everyday and showing it to us in a way that we’ve never seen before. Watch as Martin talks about the role of photography today, what makes a modern moment and the power of printing the everyday.

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